|Dozens of Denver Metro Billboards with Man Therapy messages|
|Posters and Bus Station Displays|
The centerpiece of the campaign is the mantherapy.org website, where men and their loved ones will find they have a virtual appointment with Dr. Mahogany. Visitors can navigate through Dr. Mahogany’s office where they can find useful information about men’s mental health with Gentlemental Health™. Men can also take an 18-question quiz to evaluate their own mental health status. Within the site you are able to access resources and explore a wide range of choices from do-it-yourself tips to professional therapist referrals. Additional resources include links to local support groups as well as a national suicide crisis line that is ever present on the site.
Results and Evaluation
- 73% were satisfied with the quality of the Gentlemental Health™, video testimonials, and Man Therapies
- 86% said the Web site was useful to them
- 89% would recommend the Web site to a friend
- I have never regarded myself as a stereotypical macho male, but was struck by (i) how many of the macho-male myths I subscribed to and (ii) how fast they crumble when they are examined.
- I am a mental health clinician and I love the idea and the concept of using humor to get men the help they need. This is such an important area.
- Awesome way to reduce "stigma" for men seeking mental health assistance! This is what we need instead of the same old SAMHSA, DCOE, NIMH, etc. sites. This makes men want to use it as it delivers info in an easy to understand format! Love it!
- Extremely engaging use of humor, not only via the actor and faux therapist, but throughout. As a therapist and a man, I was pleased to see such a resource. Well done! Hopefully this will become the model for preventative campaigns within public health using modern media.
- Brilliantly uses a classic manly character to say that it's ok to be depressed and offer advice. The small jokes in the information booklets like Gentlemental Health 101, such as Ben Leizman "The effects of substance abuse on your brain are as ugly as an 80-year old fat man in spandex," really make the argument more effective and appealing. A very well done website and an idea that will save hundreds of lives.
- Dr. Mahogany is hilarious, with just the right level of warmth to keep me feeling engaged. That's not easy!
About the Carson J Spencer Foundation - Sustaining a Passion for Life
- Delivering innovative and effective suicide prevention programs for working-aged people
- Coaching young leaders to develop social enterprises for mental health promotion and suicide prevention
- Supporting people bereaved by suicide